Lisa is a marketing professional with a passion for startups. She has held several marketing roles for technology startups, entrepreneurial organisations and small businesses and has a track record of delivering tangible results. Her experiences includes being Marketing Manager for the Asia Pacific distribution arm of NZ software startup Right Hemisphere (acquired by SAP in 2011), working on a software commercialisation project with a team from the Computer Science Department at the University of Auckland, and being Startup Marketing Executive and now Marketing Manager at business growth centre The Icehouse.
Lisa has significant experience and expertise in market validation and research, strategic planning, brand & marketing strategy, process optimisations and the full range of marketing activities including events, digital, PR and copy writing. Lisa is particularly good at delivering marketing results on shoestring budgets having repeatedly delivered on targets while working with very limited marketing budgets.