Kristina Popat

Kristina is the founder and director of Trackify Limited which is a specialist digital tracking and analysis solutions, she holds a Bachelor of Science in Mathematics from Queen Mary University in London.

She has a strong background in business intelligence and a passion for data analysis, this has paved the way for companies to use her expertise in order to measure the effectiveness of their overall web and mobile presence.

Kristina works with the latest analytics techniques that enable and empower executives to interpret and understand web activity in very fine detail. She is able to identify specific elements of change, track and adjust marketing initiatives and therefore drive business decisions that will ultimately increase revenue.

Her company has quickly built a reputation for providing clients with effective measurement strategies, easy-to-use user-interfaces, intelligent dashboards along with other finely-tuned reporting tools, she is able to give clients every possible insight into all elements of the traffic they receive.

 

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