James is founder and principal of Auckland innovation consultancy Previously Unavailable. Prior to launching his own business, James was an advertising agency leader whose career was built on marketing campaigns internationally renowned for their creativity and effectiveness. He has worked for the likes of TVNZ, DB Breweries, Vodafone, V Energy Drink, Westpac, Yellow Pages and Levi’s and has been recognised with 22 Cannes Lions (the Oscars of advertising) and 50 local & international marketing effectiveness awards. In 2013 James was named the world’s #1 advertising strategist.
James is also the author of internationally acclaimed business book ‘The Case for Creativity’, a treatise on the link between creativity and commercial success, described by The Coca Cola Company as “beautiful words of wisdom”.